“South Australia is widely recognised as the ‘entrepreneurial and innovative start-up city in Australia’. According to recent Australian Bureau of Statistics (ABS) data, more new businesses survive in South Australia than anywhere else in the nation. These Awards are a fabulous initiative to provide qualified and much needed advice to support young businesses on this journey”

Karen Raffen
CEO, Brand South Australia

Karen Raffen is a passionate South Australian with a diverse industry background having worked in manufacturing, government, FMCG, real estate and financial services in HR, marketing and CEO roles.

Her current role is as CEO of Brand South Australia, a membership based organisation that uniquely acts as a connector between all of the State’s stakeholders, with the aims to positively position the State of South Australia, locally, nationally and internationally.

She is on the Board of the Australian International Three Day Event, the Steering Committee of the Great Wine Capital Global Network and Chair of the Media Advisory Board of University of Adelaide.